covered for
Designing and delivering our Growth Framework for SaaS and tech companies
The Whippet Difference
SEO is no longer the simple answer for SaaS growth. The entire landscape has changed with the rise of AI tools and the need for multi-platform authority. We specialise in driving growth through our SaaS Growth Framework – 8 pillars to drive your success.
Trusted by some of New Zealand’s fastest-growing SaaS brands, our Safe, Agile, Fast and Ethical approach puts clients first. We keep it simple, move quickly, and focus on delivering measurable results—without the fluff.
SEO for SaaS
We have spent several years developing an SEO Framework specifically designed for SaaS companies. It has enabled us to create growth for companies like yours. We have recently upgraded the framework to maximise AI Search and multi-platform opportunities.
SaaS is uniquely positioned to take advantage of the emerging fragmented landscape. The combination of brand and product/service driven SEO is ideal for Multi-Platform Optimisation.
Trusted by forward-thinking SaaS brands and digital leaders
Digital Marketing Services
Search Engine Optimisation (SEO)
Search Engine Optimisation is still the important technical foundation of AI driven strategy. AI tools and other platforms use similar approaches and lean into the Google ecosystem for the massive index and EEAT validation.
Generative Engine Optimisation (GEO)
Whether you call it GEO, AEO or AI search optimisation, AI tools are growing in influence and are an essential part of the SaaS product research phase. Understanding and optimising for retrievability and visibility is the key.
Multi-Platform Optimisation (MPO)
Your potential customers are not just using Google for resaerch. They are using comparison sites like G2 and Capterra, Reddit, AI chatbots, YouTube, communities, Github and more to shortlist tools before they even visit your website.
Content
Well-crafted content now has to be created for humans and machines. The skill is in delivering for human users while checking the boxes for AI tools and Google’s new AI driven algorithms.
Google Ads
Google Ads can have numerous advantages. From direct advertising to topic research and conversion testing. Google’s ad platform offers valuable intelligence and measurable conversion data.
Social Media
Depending on where your market is, there is a social media platform suited to your marketing strategy. B2B SaaS is strongly represented on LinkedIn. Meta is useful for remarketing and YouTube and TicTok offer multi-modal visibility.
Testimonials
SEO and AI Search has just got a whole lot more complicated. Want to keep up?
Subscribe to Mike Morgan’s Search Engine Scoop for a plain English series of tips, news and important developments from this incredibly fast moving field.
Case Studies
Content Marketing
An intensive content marketing strategy resulted in serious growth in website visitors as well as in company revenue.
Results
- Grew traffic from 6K to 200K
- Google Organic up 284%
- Revenue growth 115%
SEO
A long term SEO strategy has brought significant results for this global client. Technical, content and social all contribute.
Results
- 44 number 1 Google spots
- 99%YOY organic growth
- 3.6K keywords ranking
Multi-channel
Goal: Build a database of young people and others interested in a career in the auto industry using a multi-channel campaign.
Results
- 4,283 leads
- 349 careers signups
- 5.5 million impressions
About Us
Before you jump into any partnership, it’s crucial to roll up your sleeves and do your homework. As a potential catalyst for your growth, we want to determine our alignment in values and see if we can work together. Take a look at where we come from, what we offer, and why we do this.
Read our story or meet our team below.
Latest Blog Posts
Your SaaS funnel isn’t broken. Your visibility model is
Traffic dropping? Pipeline unpredictable? Your SaaS funnel may not be the problem, your visibility model is. Here’s what’s really happening.
Is your SaaS content journey aligned with how buyers actually make decisions?
Is your SaaS content aligned with the buyer journey? Discover how to guide prospects from awareness to decision and drive real revenue.
The hard questions SaaS teams face when revenue plateaus
Revenue stalled? Discover the unspoken questions SaaS teams face when growth plateaus. Addressing them now is crucial to get momentum back.